Building on its appeal to youth culture, Musingwear leverages the brand’s mantra to “Be An Original”. Musingwear pays homage to its rich brand heritage, having been adored by countless icons for more than 60 years. A strong influence of humor, fun and attention to detail can be seen in its products. The brand reworks its archive of mid-century classics with seasonal updates to reflect a modern lifestyle.
You can find the complete catalog here.
Social Butterfly has worked on various POS design/production work for international brands. Work example is a catalogue by Munsingwear (The Original Penguin) with 20K copies distributed across Japan, China, South Korea, and Singapore.
Musingwear 2014SS Catalog